Where it began
It started with a question.
In 2019, Tom saw what most agencies were missing. They could generate leads, but they didn’t always understand what happened next: why some leads turned into sales and, more importantly, why others didn’t.
So he built an agency that would. Leadly gets under the surface of each client’s customer journey, learns from what’s working and fixes the parts others aren’t looking at.
Then we kept going.
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2019
Lead gen, in the open.
Tom launches Leadly to do lead generation differently. No percentage of spend. No hidden margins. No long-term contracts. Just a fee for every lead we deliver.
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2020
The first hires.
Joe and Matt join as paid media buyers. Leadly starts building its own media capability.
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2021
Six figures a month.
Luke joins to accelerate growth. We launch paid search as a service, and monthly ad spend passes £100,000 for the first time.
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2022
A home in Manchester.
Our first office. Somewhere to build a team, not just a client list.
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2023
More than an agency.
Joe joins Tom as a director. We launch eCRM, and within six months it makes up a quarter of our revenue. Client Services becomes its own department. From here, headcount doubles every year.
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2024
Seven figures a month.
Monthly ad spend passes £1 million. Luke and Coral step up to lead the agency and our people. Pruuv, our first product, goes live.
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2025
Building our own.
Jon joins as Head of Technology. Swoppa and ViewThru launch. ViewThru is built on partnerships with Equifax and TransUnion, two of the UK’s three main credit reference agencies, and goes on to deliver significant value alongside the core agency. £56.1M in ad spend managed. Our first seven-figure revenue month. EBITDA doubles.
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2026
Building for clients.
Growth Studio puts what we’ve learned building our own products to work for clients. Ollie joins as Financial Controller. 60+ people, a new HQ in the heart of Manchester, and EBITDA triples.
